EA used to stand for Electronic Arts, and back in the Amiga days there really wasn't much quality software available. But Electronic Arts supported the platform and spent a lot of resources marketing to that community, probably not turning a profit on that user base. But their motto was "We See Farther" and I respected that.

IBM used to have a simple motto of "THINK."

Once I had a co-worker that tried to express her opinion regarding a client matter as this: Once it's broken, if it's not broken, don't keep fixing it. Some people just think differently.